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Making Public Service Ads Serve You
By Joel Comm, Sat Dec 10th
Making huge sums of money with isn't brain surgery. Yousimply have to know what you're doing. If you know which typesof ads to choose, where to place them on the page and how to useGoogle's options to design them so that they get the maximumnumber of click-throughs, you should find your site earningheaps of money very quickly. But things can go wrong. Revenues can be disappointing, clicksnon-existent and pages designed to put off users instead ofencourage them to check out your advertisers. You know when oneof the worst things possible has gone wrong when, instead ofseeing ads on your page, you get public service ads. These turnup when Google doesn't recognize your keywords or can't find asuitable ad to put on your Web page. Instead of showing a blankbox, it puts up ads for all sorts of charities, none of whichyou choose - and none of which earn you revenue. You might like the idea of your site working for charity. Butyou might like it better if your site worked for you and youdecided how much of that revenue to give to the charities youchoose. That's why smart subscribers - the ones whounderstand how works and make giant revenues from it -make sure that they have alternatives set up to stop their sitesbeing used to advertise Google's favorite charities.
There are lots of different ways you can do that. For example,you could create your own pseudo-AdSense ads and use those asalternate URLs to promote your other sites. Or you could use oneof the several companies that will use that space to give youtargeted paying ads. There's nothing mean about using these strategies. The fact thatGoogle makes it possible to use them shows that they understandthat your space is for you not for them - and that you shouldearn from it. With a little bit of reading, you'll find that it's easy tocreate a website that always serves high-paying ads. Buteven the smartest users make sure that they've gotinsurance should something go wrong. It's easy to do and yourrevenues deserve it. For more Google tips, visit www.adsense-secrets.com Copyright © 2005 Joel Comm. All rights reserved About the author:Joel Comm is Dr. AdSense, an Internet entrepreneur who has beenonline for more than 20 years. Joel is co-creator ofClassicGames.com, now known as Yahoo! Games and is the author ofthe web's best-selling ebook, "Google Secrets(Or What Google Never Told You About Making Money WithAdsense)".
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