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Strategies For Online Marketing
By Darren Z, Sat Dec 10th
b>Affordable Website Marketing Plans and StrategiesPossibly one of the biggest mistakes Website owners make is toinvest the majority of their budget into the development oftheir Website while leaving only a small percentage of thebudget to actually market the site. Does this make any sense?When developing your e-commerce business plan remember toinclude reasonable marketing costs within your budget. The scaleand type of marketing required to market your site is relativeto your type of business. For example, if your business isseasonal then your marketing requirements might be differentthan if you operate a year round business. And if your productis orientated towards teens your marketing requirements willcertainly be different than if you are selling pharmaceutical ormedical products. Considerations for Your Website MarketingPlan Reasonable Internet marketing costs for small businesses couldrange from $2000 to $10,000. Medium sized businesses are easilyinvesting $25,000 or more per year into their online marketing.While there is no magic formula to calculate exactly how muchyou should spend on Internet marketing it is important torealize that some forms of marketing are more effective thanothers. But no matter what type of marketing you do, if you donot plan and manage it well then it may result in a lower returnon your investment. Below are several factors to consider when developing yourmarketing plan and budget.
1. Who is your target customer? Are you targeting teens,doctors, parents, wives or husbands? This will help youdetermine which type of Websites or portals to direct youradvertising. 2. What are your goals? Do you want to increase sales,increase brand awareness, or sign members to your newsletter?Knowing your goals could help you with the development of yourkeyword phrases, ad copy, and landing pages. And may also helpto decide what specific type of marketing would be the most costeffective for you. 3. Is your business seasonal oryear-round? If your business
is seasonal then you may wantto focus more of your budget on pay-per-click and behavioraltargeted advertising. If you are a year-round business thenfocusing your budget on search engine optimization might be apriority. Below are several effective Website marketing methods. Whendeveloping a marketing campaign one or many of these methodscould be considered. A. Pay-Per-Click Programs -this form of direct marketing displays your ad in the sponsoredsection of the search engines and in the search engine network.This is an alternative solution if you are not ranked on thefirst page of the organic search listings. Pay-per-click is easyto implement allowing Internet savvy website owners to instantlycreate their own campaigns. Depending on the competitiveness ofyour keyword phrases you could launch an experimentalpay-per-click campaign for as low as 100.00$ per month.Pay-per-click is an excellent marketing solution if you onlywant to market during specific seasons or holidays. B. SearchEngine Optimization (SEO) - search engine optimization is along-term strategy taking up to eight months before producingany measurable results. Implementing best practice requiresunique skills and plenty of patience. Professional seoservices could produce great returns on your investment, soexpect to pay no less than 1000.00$ for the services of anexperienced professional. And always ask for references. C. Behavioral Targeting - provides data that allows youto investigate Internet user behaviors and patterns over periodsof time. Behavioral targeting allows you to manipulate theconsumers behavior by providing advertisements based on pastbehavior patterns. D. Shopping Engines- shopping engines are just likesearch engines but show products in the search results. Mostshopping engines charge on a pay-per-click or a monthly feebasis. Froogle.com, Shopping.com and Shopzilla.com are popularshopping engines. About the author:Darren offers Website marketing and SEO services tobusinesses throughout Pennsylvania and New Jersey.
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