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Raise Your Website Traffic With Rss - Blogs And Yahoo! Part 1.
By Kamau Austin, Sat Dec 10th
It is the trend du jour. They are the subject of pundit press,guru glare, and is ready for mainstream adoption. RSS feeds andtheir communication kin the blog -- are bandied about as thenext big thing. Everywhere you look there are articles and ebooks touting theelectronic affinity and high value of these two forms of mediacreation and distribution. However can these two forms ofdigital media drive more traffic to your site, or -- are theyjust hype? Blogs are short for web logs and are like daily dairies on theweb. Blogs started out as ways for Internet reality types toshare their lives with other people on the web, without havingto learn very complicated web design applications likeDreamweaver or Microsoft FrontPage.
While on the other hand RSS feeds are the natural extension ofBlogs. RSS without getting into all the arguments over the name(for the purpose of this article) stands for Really SimpleSyndication. RSS feeds can take your blog postings and syndicate a preview ofyour blog headlines all over the Internet. Therefore in theoryRSS feeds can drive traffic to your blogs and websites similarto how search engines have become major marketing channels. If your blogs headlines are syndicated on major high trafficwebsites, RSS directories and Internet Portals it could beanother major source of traffic to your website. But howeffective is blog marketing to the average Internet marketer whodoesn't have a major personal brand name like John Reese, YanikSilver, or Dr. Ken Evoy? This question is reflected in the concerns of bottom-linefocused Stephanie McIntyre, president of eSales Unlimited, aneBay Power Seller, auction trainer and coach. Stephanie hasgenerated over $200,000 in profitable sales on eBay and has lowtolerance for marketing hype. "I am not convinced that blogging can really drive traffic orprofitable sales states Ms. McIntyre. Internet Gurus like JamesMaduk haven't convinced me that I can really make money with ablog." She isn't alone in her skepticism. Many online business peopleare confused why all this hype is being created about blogs andRSS feeds. Many wonder if they can really deliver in theirpotential to drive more traffic and sales to business orientatedInternet websites. In short, can blogs and RSS boost really boost our websitetraffic? I put the technology to the test in the last four weeksto get some definite answers. I found blogs are having some major income impact on thebottom-line of some companies and business people. Despite many reservations by some Netpreneurs blogs and RSSfeeds have been boosting the bottom-lines of some marketers.Willie Crawford, a well known Internet marketer generates over$1000 dollars a day from mostly blog generated Adsense™ revenue.Blogging for Crawford has become yet another profitable part ofhis business. Weblogs
Inc., a publisher of almost 100 targeted niche blogs isnoted as being on its way to generating 1 million dollars inAdsense™ revenue! This had to be a compelling reason for AOL torecently buy Weblogs Inc., for a whopping 25 million. Still another very successful Internet business person I spokewith (who doesn't what to be identified) uses blogs as a form ofbuzz advertising resulting in $50,000 in indirect eCommercesales when properly timed. This business person does close to 17million dollars in online sales. I also have been having good success saving time and money bypublishing quickly with blogs. My blogs generated good incomefor me however I wanted to see if the distribution of my blogheadline via RSS feeds would bring in any new revenues. One of the promotional ways blogs and RSS are purported toincrease your online traffic is the strategy of increasing yourwebsite's traffic with what I call horizontal SEO. HorizontalSEO is called winning the search engine lottery, by Internetsales star John Reese. Most firms and web marketers focus solely on high rankingsfor popular keywords (Vertical SEO) . In contrast a morecomprehensive search engine driven Internet marketing campaignwould scale more horizontally or deeper with more rich keywordinformed content pages. In other words a horizontal campaign would be like playingthe lottery. Your odds of winning the lottery are greater if youhave more tickets. According to Reese "search engines algorithms change from day today. Therefore your ranking will go up or down. But if you havemore and more tickets in the lottery you have a betterchance of winning". Blogs and RSS feeds give you the ability to create anddistribute a lot of web information (content) on the fly that'sdistributed throughout the Internet at myriad media outlets.Blogs and RSS feeds drive more traffic to your site by helpingyou win the lottery with horizontal SEO. Blogs and RSS can be the easiest and most efficient way to winthe lottery. They do this by creating lots of targeted nichecontent on your and other partner sites that carry your feeds. In the last 4 weeks I launched a website with a blog componentwithout optimizing it in the traditional vertical fashion.It doesn't appear on top of any search engine results worthmentioning. I wanted to see if the blog powered by RSS feedwould drive significant traffic to my site. The results are amazing! I been totally blown away by theresearch. Check out why I have become a big believer in bloggingand RSS in part 2 of this article. Visithttp://www.searchengineplan.com/blog.htm to stay informed on thelatest blogging, RSS, and developments. About the author:Kamau Austin is publisher of http://www.eInfoNEWS.com and runshttp://www.SearchEnginePlan.com. He is author of Always On Top"How to Get the Highest Search Engine ranking for your website.See more about his strategies athttp://www.AlwaysOnToptheBook.com
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