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What's The Most Important Part Of An Seo Campaign?
By Jeremy L. Knauff, Fri Dec 23rd
If you're like many of the business owners that are beginning tosee the importance of search engine optimization as a marketingtool, chances are that you've come across quite a bit ofcontradictory information. You've probably heard a dozenopinions of what the most important part of your campaign is- everything from links to title tags and everything in between. The fact of the matter is that selecting the right keywordphrases is the single most important aspect of any campaign.If you choose keywords that are too competitive you may neverachieve any ranking for them, and if you choose keywords that noone searches for you will not receive any traffic even if yourweb site ranks #1. That's why it's so important to put a littleextra effort into your keyword selection or hire a professionalto do it. Let's say that you are a real estate agent in Tampa,Florida who wants to generate additional business from theinternet. While it may sound great to target the keyword phrase"real estate" because it gets over 67,000 searches each day, youwould really be much better off targeting a keyword phrase like"tampa bay waterfront real estate" which gets
about 6 searcheseach day. Visitors searching for 3-4 word keyword phrases aremore likely to convert to clients than those searching for moregeneral keyword phrases. When coupled with the competitionyou'll face for a general term like "real estate" you're ROIquickly dissipates, despite the high number of daily searches.You have to consider that someone using the keyword phrase "realestate" could be any number of people outside of our targetmarket, such as a person looking for general real estateinformation, a person looking for a career in real estate, or aperson looking for real estate in a location that you don'tserve. By choosing keyword phrases based on relevance, traffic andcompetition you will get the highest ROI out of your SEOcampaign and see results more quickly.
About the author:Jeremy L. Knauff is the CEO & founder of Wildfire MarketingGroup, a SearchEngine Optimizaton Company specializing in helping smallcompanies compete with large companies.
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