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Search Engine Submission - What To Look For When Selecting An
By Steve Szasz, Tue Dec 27th
Every business owner I've met has been encouraged at some pointto invest in a website; often convinced with hype that if theirbusiness didn't have a website then they might as well packtheir bags and retire to the social security queue. Hype aside, this statement is basically true. Certainly, anybusiness deemed suitable for online marketing will miss out on aflood of new business without the incorporation of a thoroughonline marketing strategy. In accepting this, you may choose to have a new websitedeveloped with all the bangs and whistles. But beware; unlessyour site can be found amongst the millions of web pages nowshown on the Internet, your time and resources have been wasted.
That's why a Search Engine Optimiser is essential in maximisingyour chances of online success. Search Engine Optimisation init's simplest form is the practice of fine tuning your websiteto achieve the highest possible position in the search resultswhen a person searches for information using a search engine. In this article I will highlight the does and don'ts ofselecting a credible and effective company. There are anumber of points to be considered when making this decision. Including: Q. How can I judge if the Company will produce what they say? A. In answering this question, be aware of the following wheneither talking to them or reading their sales pitches. 1. No reputable company will submit your website to morethan 30 odd major search engines and indexes. These major searchengines and directories feed their search results to the millionor so other so called "search engines". Submissions to a greaternumber is quite unnecessary and a certain indicator of a lack ofprofessionalism. 2. Be wary of any claim that your site will be submitted tothousands of search engines. It is more than likely that thesesubmissions will be made to what we call FFA websites. These arenot search engines at all, but rather a kind of link exchangewebsite. As a result, your email server may be flooded by hugeamounts of unwanted email. In short, stay well away from any SEOmaking such claims. 3. Ask any prospective to detail the successes they have hadwith their previous clients submissions. In being aware of thesesuccesses, your confidence in the ability of the to maximiseyour website effectiveness will increase. Q. How can I know if these website submissions are genuinelybeing done? A. Unfortunately, in reality, you can't. Be certain to ask for alist of search engines and directories where submissions will orhave been made. Any reputable company will supply you with awritten monthly report highlighting the search engines to whichyour site has been submitted, the submission dates and progressof your website rankings.
If, after 3 months, your websiteranking hasn't improved then it is more than likely thatoptimisation isn't occurring and even doubtful whether thepromised website submissions have even been made. Q. How long before I can reasonably expect my search engineranking to improve? A. Usually, as a rule of thumb most of the major search engineswill take up to 3 - 4 months before they will index yourwebsite. This is not always the case. Recently, I submitted mywebsite to the Google Directory and indexation occurred the sameday. The waiting time for indexation is unpredictable, but beprepared to allow 3-4 months. Q. Will my Company notify me when a search engine has addedme to their index? A. Yes. You should be notified within days of your website beingindexed and at the very least at the end of each month. Q. How will my company optimise my website for submission tothe search engines and Directories? A. Basically, a good will make your website as search enginefriendly as possible. This will involve changing the text andhtml code behind your website. Simply, when the search enginerobot enters your website it finds it very easy to determinewhat your website is about. The correct keywords and meta tagswill have been placed within your site, to ensure that the robotis able to collect and pass off information with speed andaccuracy. This results in a much improved rank for your site;higher than would ever have been achieved without optimisation. Your will also optimise each page differently so that therobot will include more than one page in the search engine. Forexample, if the robot comes to your homepage and it has beenoptimised and your primary message and keywords on that pagewere for new tyres then you would hope that when someone uses akeyword search for "new tyres", your website would be within thefirst 30 results. But on the other hand, another page of yourwebsite may be about wheel alignments. You would certainly hopethat another searcher using a search phrase "wheel aligners"would get results pointing to that relevant wheel alignment page. Your website success is completely determined by effectivesearch engine optimisation . It is pointless investing time andresources developing a website without consideration to how yourprospective clients will find you. It is no different to burning$50 notes. I hope you have found this short article useful and that I havehelped you decide on a great company. Of course, there aremany more things to watch out for; but you are now aware of themain ones. Keep them in mind and you will get the results youare after. About the author:Steve Szasz is an Australian renowned and expert in thefield of Marketing of Australian websites. Visit Steve's websiteWebSeo+Plus for resourcesand tools to market your website successfully in Australia
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