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Stop Building Links The Wrong Way! - Part 2
By Ulf Diebel, Tue Dec 27th
Building links is one of the necessary tasks of a webmaster.This task can be done in much way, but not all ways work thesame way or are effective as it should be. Wrong Way #2: Using automatic submitter tools to build links I know you've seen them. Those software programs sold by theso-called "SEO gurus" that promise you the world all for one lowprice or a small monthly fee.
It's so tempting to use these types of programs, because theypromise to increase your link popularity, and skyrocket your webtraffic overnight with only minimal effort required. Maybe you've seen the blog submitters, which automatically postyour message to the "comment" section of people's blogs. Orperhaps you've seen the directory blasters, the press releaseannouncers, or another program out of the myriad of "white hat"and "black hat" software. Here are the problems that ALL of those programs have in common.First, they typically post your links to the types of pages youdon't want to be focusing on in your linking campaigns. If apage accepts user-submitted posts (regardless of whether it'smoderated or unmoderated), the search engine probably KNOWS that! Which kind of pages do you think the seach engines will
favorwhen considering the value of your links: a page where anyonecan post their link, or a page where a webmaster took the timeto add it manually? Second, no matter how much "customization" the program allows,it can never match the quality or value of human contact. Insome cases, the information submitted by these auto-submitprograms will even get you accused of spamming. In other cases, it will just make you look stupid. In the caseof blog-submitters, your comments will end up looking foolish ahuge percentage of the time, no matter how much you customizeand tailor those comments to ma tch the content of the blog. Doyou really want to put your reputation on the line like that? There may be a few programs that can be used responsibly andvery sparingly to create links, but before you even think abouttrying it, you need to have the vast majority of your linkscoming from manually created sources in order to balance out theautomated ones--otherwise you'll be at big risk with the searchengines. KEY POINT: The majority of your inbound links need to be builtthrough human contact. About the author:Ulf Diebel is a marketing expert from Germany. His companymaintains offices in the USA, Israel and India. His www.Shop4Links.com provideslink building services to interested webmasters.
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