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Stop Building Links The Wrong Way! - Part 1
By Ulf Diebel, Tue Dec 27th
Building links is one of the necessary tasks of a webmaster.This task can be done in much way, but not all ways work thesame way or are effective as it should be. Wrong Way #1: Building all your links at one time then stopping Perhaps you've heard the discussion about the so-called"sandboxing" of new sites on Google.
What is sandboxing? Google is trying to create a fair ratingsystem for every website in their index. Let's imagine a websiteselling shoes. A guy called "Competitor Chris" started thewebsite in 1998, and he's kept it updated over time with aconstant flow of new content and inbound links. His site isranking very well in the search engines. Now YOU decide to builda website, selling another type of shoes which are similar tothe ones sold by Competitor Chris. You are clever, and you havesome cash to invest in your site. You buy all the latest SEOtricks, and you hire an company to build 1000 links in onemonth and to optimize your site to the max. After only one monthin the business, you have double the amount of links thatCompetitor Chris has, and you are beating him in the searchresults. Not for long! Google
says that's not fair. Why should CompetitorChris's site be penalized, just because you came along with alot of cash and built links like crazy over a short period oftime? Nobody knows if you are even serious about your business,but Competitor Chris has proven to constantly update his sitefor the last 7 years. So Google puts you in a "sandbox"; theycut you out of the indexing process for 3, 6 or even 9 months tofind out how you develop your site over time. It's kind of likeputting cold water on a hot engine, to make it slow down and tosee if it still works after an undefined time. After the time isover, Google sees that you had little or no developmentwhatsoever. No new links, no new content, no nothing, so theyrank you FAR FAR behind Competitor Chris in the search results.You're buried in the search results, you're getting no freetraffic, and all that money you paid to the company was awaste. Build your links the right way: If you want long termsuccess, you need to build your links consistently over a longperiod of time. About the author:Ulf Diebel is a marketing expert from Germany. His companymaintains offices in the USA, Israel and India. His www.Shop4Links.com provideslink building services to interested webmasters.
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