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Google Link Filter
By James Peggie, Tue Dec 27th
Incoming links are important to the rankings of your website.Having a quantity of relevant incoming links increases yoursites relevance and boosts rankings within Google and the othersearch engines. Traditional wisdom use to state - the more incoming linksthe better. However the new belief is that there is a preferencefor quality over quantity. There is a growing consensus that within Google a 'Sandbox'exists for new links. This is similar to the aging filterbelieved to exist for new sites - what has traditionally beenknown as the Google 'Sandbox.'
There is strong evidence that that Google now employs a linkfilter as part of its algorithm. The belief is that new links donot get full credit when they first appear but that they receivepartial credit until they have been established for a 'holding'time period. Once this holding period is complete they are givenfull credit and they then go on to benefit the site andinfluence Page Rank. There is further evidence that having alarge quantity of new links actually harms your rankings and cantrigger a penalty filter. The other influencing factor is how strongly the link relates toyour site. Is the link related to and of a similar theme to yourwebsite? If not, it could be of less value to your site. How does this information affect your website? Well, let's lookat the reasons why Google introduced the filter. Too many linksin
a short period of time is viewed as artificial. This may bethe result of an unnatural link strategy such as a 'cheap andnasty' links campaign, link sales or the result of signingup with a link farm. Google are obviously looking for naturallinks. The holding period gives Google time to discover just howrelevant the new link is. As in all areas of business a sound and ethical approach isalways the best tactic for long term success. A natural linkingstrategy will build natural and quality relevant links. Theselinks should be applied over a period of time. The links shouldbe of a similar theme to your website's content. The drawback isthat this can be a slow and time consuming process. There are a few options that may be worth considering: * You canadd one way directory links which are usually high quality andoffer you link that are relevant and theme related * Do not askfor links from unrelated sites * Make sure that all links youask for are theme related * Spread your linking over a period oftime. By following good practices and or by hiring an companythat follow these practices and works within the search engineguidelines you minimize the risk that your site and yourbusiness will be adversely affected by the Google filters. About the author:James Peggie is the Director of Marketing for Elixir Systems - asearch engine marketing agency located in Scottsdale, Arizona.Their website is located at http://www.elixirsystems.com andJames contributes to their bloghttp://searchblog.elixirsystems.com
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