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Seo Best Practice
By Otilia Otlacan, Fri Dec 23rd
b>Why Directories Are Important Directories should play a major role in your efforts, well,at least the big and important ones, for the following reasons: - Listings within major directories provide "context" to searchengines. For example, if your web site is listed in the OpenDirectory Project under the category Pets -> Weird Pets -> BlueCats, search engines will assume your web site has something todo with blue cats. Your web site and pages will be indexedfaster and might have a better ranking in search results forspecific terms (in this case, "blue cats").
- Major directories (such as Yahoo! Directory, ODP, Jayde etc.)have high page ranks and as long as you obtain a non-reciprocallisting from them, paid or unpaid, your page rank will benefitgreatly. - Major directories are often replicated by other web sites(think of ODP, with hundreds of copies) which means that alisting somewhere in such a major directory will cause listingsin all replica sites, contributing towards your link popularityefforts and boosting page ranks. - The ODP (Open Directory Project) feeds results to Google, AOL,AltaVista, Lycos, Netscape - once again, a presence in ODP canget you quite far. Submitting to Directories As with most good things in life, you need to make efforts toget into quality directories. Although detailed instructions onhow to submit your web sites are always provided by thedirectories, there are certain aspects to consider before youstart hunting for directories and submit your web sites: - Start with Yahoo! Directory and the Open Directory Project:being listed in the two of them is worth more than being listedin all other directories together! You will find soon enoughthat, unfortunately, being listed in these two is the hardestthing to do: Yahoo
requires a $299 annual fee for regular websites (only non-commercial sites qualify for a free listing) and$600 for adult sites, while ODP is free but you need A LOT ofluck to make your way into it. ODP is so large yet is strictlyhuman edited, which means the waiting time for a listing canextend to even years! Make your duty as a worker and submityour web site, but don't get your hopes too high, unfortunately. - Religiously follow the submission guidelines provided bydirectories: read them as many times as you need to make sureyou will not upset its editors by submitting your site the wrongway, with inaccuracies, the wrong description style, or to thewrong category. - Try to find niche directories if your web site's content issuitable for that. For example, if your web site coversMarketing topics, focus your efforts into finding a Marketing directory andsubmit your site there: search engines love links from sitesrelevant to yours! - You will probably come across many directories with paidinclusions: use your common sense to appreciate if it's worth itor not. A good criteria is to check their Google Page Rank: ifit's at least 3 levels higher than your site's Page Rank, it'sprobably worth spending the money for the inclusion fee.However, do look for directories with a flat, one-time feerather than recurring monthly or annual fees: you'll end upspending less money! In the end, remember a simple rule: if it's too easy to get intoa directory, it's probably not worth the effort to get into itin the first case. About the author:Otilia is an e-Marketing expert. She owns Marketing Links Directory -MarketingWHO, and her current clients are Marketing & e-MarketingArticles and Resources - TeaWithEdge and Colorado Homes |Denver Real Estate.
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