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Additional Marketing Strategies To Compliment Your Seo Campaign
By James Peggie, Fri Dec 23rd
Many of our clients focus to a large extent on getting theirsites ranked in the search engines using search engineoptimization (SEO). They then come to me and ask what othertypes of marketing they can use to increase the effectiveness oftheir campaign? The first thing that I point out is that a campaign shouldjust be part of an overall business marketing plan. And thismarketing plan should relate closely to the business plan. Thereare many things that can be done market your website. Here are afew examples of marketing ideas you may find useful. One of the most obvious is a start up a Pay-per-Click (PPC)campaign. Try experimenting with PPC and find out how effectiveit can be for your site. Be very careful though as it is easy tolose control of your spending.
A monthly newsletter is a great way to gain exposure and keepyour name in front of potential clients. A newsletter sign-up isa popular 'call to action.' Getting sign ups for your newsletteris an excellent way to develop and cultivate new leads. Amonthly optimized press release campaign continually gets yourlatest news out in front of people. As search engines pick upthese releases it also helps you to get found for targetedkeywords. And of course your news can get picked up bytraditional media outlets such as newspapers, magazines, TVetc., as well as online outlets. It is also a good idea that you network online with industrygroups or user groups and forums. Networking is such animportant part of marketing. This can
help get you establishedas an authority for your type of business. Develop articles relating to your specialization which will beof interest to potential clients. Publish these on your websiteand submit them to industry publications. Again we areestablishing your authority and building your brand. Start up your own Blog and write about your subject ofexpertise. This has two benefits. It gives your target audiencelots of up-to-date and interesting information. It also keepsyou on the cutting edge of the news in your industry. Aneffective Blog does need a lot of work though. Look forsyndication opportunities. Attend your industry tradeshows either as an attendee orexhibitor. Meet people, discuss the latest industry developmentsand get your name out there! Develop an affiliate program for your business. This will takethe pressure off your own marketing efforts and increase youtotal sales potential. Your affiliates market and sell yourproduct. There are many marketing options that you can use along sideyour efforts. Bear in mind that any type of marketing effortrelies on a clear understanding of your target audience andtheir behaviors. It is all about building your name and yourbrand. is an important part of an online marketing plan. Sobe creative and think 'out of the box.' to develop a uniquetotal marketing strategy. About the author:James Peggie is the Director of Marketing for Elixir Systems - asearch engine marketing agency located in Scottsdale, Arizona.Their website is located at http://www.elixirsystems.com andJames contributes to their bloghttp://searchblog.elixirsystems.com
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