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The Best Place To Put Seo Copy On Your Web Page
By Karon Thackston, Tue Dec 27th
by Karon Thackston © 2005http://www.copywritingcourse.com/keyword It seems like a funnyquestion to me, but it gets asked a lot. "Where should the SEOcopy go on my Web page?" That question gets asked so muchbecause there are several pieces of out-of-date information,rumors and myths with regard to text placement, when writing SEOcopy. For instance, many absolutely swear that the copy has to be ashigh up on the page as possible for the search engines to findit. Not true. The spiders will find the text regardless of whereit is on your page. Others say all your text has to be in oneblock. Also not true. The spiders will find the text regardlessof where it is on your page. Other statements I've heard regarding text placement include:
·Your headline must appear at the very top of the page. ·Copy placed inside tables throws the search engines off. ·Copy must be positioned above the fold to be found by thespiders. None of these are true. The spiders will find the textregardless of where it is on your page. (Or did I already saythat... twice?) This is true in 99.9% of the cases, with onlysome very rare exceptions. So where is the best place to put copy on your Web page?Wherever it makes sense to the site visitor! Spiders will find your text regardless of where it falls on thepage. Want proof? Here's a test. Go to Google and type in anyworking URL. When the result comes up for that site, click on:"Show Google's Cache of..." In the box that appears at the topof the next page, click on this option: "This cached page mayreference images which are no longer available.
Click here forthe cached text only." What do you see? You see exactly what the search engine sees. If the text appearsin this text-only cache, that means Google's spider can read itand index it. Put Copy Where It Is Most Beneficial to Your Visitors Since the engines will find your text regardless of where itfalls on the page, your focus should be placed on the sitevisitor. This is where your focus should always be. The peoplewho have the money come first; the search engines come second. :) If it makes sense for your visitors to see your headline as thefirst thing on the page, then put it first. If a graphic designelement makes more sense, then put that first. If you use photosor other images, include captions so your visitors understandwhat these photos mean and how they relate to the sales message. If you have an ecommerce site, create pages for each category ofproducts you offer in order to help guide the visitors' steps.Then add short copy segments that quickly describe what isoffered for each specific product. Even though the copy isscattered all about the page, the engines WILL find it. When it comes to copy placement on your Web pages, don't agonizeover what the engines want you to do. Give 100% of yourconsideration to what would be most useful for your visitors andplace your copy in those areas. The spiders will find it with notrouble at all.
About the author:Karon Thackston is author of "The Step by Step CopywritingCourse" at http://www.copywritingcourse.com and "How To IncreaseKeyword Saturation (Without Destroying the Flow of Your Copy)."Discover the secrets to creating copy with a perfect balancebetween keywords and natural language.http://www.copywritingcourse.com/keyword
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