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Seo, Ppc & Sem - Asap!
By Todd Levi, Fri Dec 23rd
This article examines the basics behind quality site promotion.Let us take a good look at acronyms in the industry! SearchEngine Optimization(SEO), is a term thrown around a milliontimes a day online. So many sites use old techniques that willget there rankings hurt or reversed with there hap-hazard webdesigns it frustrates me. I don't want you to be one of them. Infact this article is aimed for creating SEEN web designprojects. If you don't use this anti-SEO (i.e. cloaking anddoorway pages) and follow the following rules you can expectdecent results with your web design. The basics for aresimple and should be used by all web designers and web designservices (although that doesn't mean they are always used): 1.Optimize your site with a high percentage of text relevant tothe search terms you intend to go after. 2.Make sure all alt(alternate image tags) and title tags have relative descriptionsincluding keywords. 3.Make sure your site meets current onlinestandards and can be equally viewed among all browsers andoperating machines. Even though some pages may still displaycorrectly with incorrect HTML, it can hinder the way searchengines will look at them, bringing the overall optimization ofthe page down. 4.Make sure all pages are under 800K(recommended for fast loading pages). 5.Submit (manually, byhand) to all major search engines, an automatically to lesserengines through (at least) a free search engine submissionservice or program. Keeping these five rules in mind will help,however a serious look at other aspects will help even more inSEO. I will go into these aspects in more detail with articlesto come at http://SEO-Marketing.LeviSolutions.com but this is agood start. PPC, otherwise known as Pay Per Click advertising is found onnumerous search engines and smaller ones alike. The two majorplayers are Google and Overture (now own by Yahoo), howeverthere are some other PPC engines that use a multiple of lesserengines and quality websites to offer there services. Some willgive you a top ten ranking within your keyword searches whileothers have you bid for placement among there engines. A fewsimple rules to follow: 1.The content of your site must matchthe keywords bid on. 2. SELL! SELL! SELL! While traditional SEOfocuses on how the search engines will view your page, this isyour chance to engage the human customer! Traditional salestechniques work best here. 3.Will visits to your web pagesconvert into
quality leads or actual sales? Make sure the costof bidding will be recovered, plus some. 4.The more popular thesearch terms = the more expensive it will be. Keep this in mindand target populated terms with financial efficiency. 5.All ofyour keywords stand no chance whatsoever of being listed in thetop ten positions on the major search engines. Organic top tenplacements can be very expensive so this is your chance ofcompeting with terms you don't rank well with. Make sure to havea relevant page for your search term. This is critical as we allknow from browsing; if a site doesn't fit the bill in the firstthree seconds we are more than happy to click that back button. SEM = Structural Equation Modeling? NOPE! SEM = Search EngineMarketing? NOPE! SEM = Standard Error of Mean? Nope! While allof these are acronyms for SEM, there not the ones we care todiscuss here in our brief overview of Search Engine Mechanics.Anything I say in this column may be outdated with the next bigsearch engine "patch" so what I mean by SEM is simple: Keep Up!That's right, by simply going by what you know, or an articlewritten 8 months ago you will get lost or penalized in yourattempts for effective online marketing. Search Engine mechanicsis the mathematical art behind the algorithms of the popular,well producing engine online. To find out that a "Jagger Update"relinquishes all reciprocal links to your website in the eyes ofthe 75%+ that currently engage Google is huge. The mechanics ofthe currently used search engines is something to keep your eyeon. While HTML doesn't change much each year (comparatively),search engines do. Simply put: make sure you know what to do toget ranked in this ever evolving market!
-One last note: make sure you know what pages are visited andwhere users are spending there time. If you have a well visitedpage (found through your web stats) that isn't receiving muchtime spent: GUESS WHERE YOU NEED A REWRITE! This is meant to be, and should be a good start to all wantinghigh search engine ranking within there web design realm. About the author:-Todd Levi has prided himself in expertise knowledge of WebDesign and Search Engine Optimization throughout the past fewyears. Please visit his work at http://www.LeviSolutions.com
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