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Seo In China Will Never Be The Same As Google's James Mi,
By Internet Advertising Agency, Fri Dec 23rd
For the first time in China both experts and the industryleader, Google, came together for a combined presentation onSearch Engine Optimization (SEO) SHANGHIA, CHINA -- Those people who were fortunate enough toattend Ad-Tech Shanghai all agreed that the presentations byGoogle's Senior Product Manager James Mi, Adverted's Senior SEOConsultant Stephen Noton and IBM's Advisor Bill Hunt wereinsightful, dynamic and instructive. The session was considered one of the highlighted sessions atAd-Tech Shanghai and was rated by many as being one of the moreuseful sessions at the event. Hank Horkoff from ChinesePod.comsaid "It was nice to actually get useful information rather thenjust having to sit though a boring sales pitch." Added to thisthe praise is the fact that part of the marketing team from MSNwas so impressed by Noton's speech that they have requested hispresentation to use it internally at MSN.
The session was moderated by Mike Grehan and it marks his 32ndevent this year that he's spoken at. Making him one of most wellknown speakers in regards to Search Engine Optimization andMarketing. Having Mike Grehan lead this elite group ofindividuals made this session the who's who of the industry andsomething that those who attended will never forget. The session started off with Mike Grehan introducing thespeakers and, as he often does, giving a lighter side of himselfby thanking the wonderful people in Shanghai for being so kindas to always offer him Rolex watches and massages wherever hewent. Brummell had the audience laughing in not time before hehanded the floor over to Mi, the Senior Product Manager atGoogle. Mi provided a quick overview on Google's workings in regard tohow it crawls and indexes web pages with some focus on theGoogle PageRank system. He then highlighted the Google webmastersection which ties really nicely with simultaneous officiallaunch of the new features at Google SiteMaps which allows you apeek behind the scenes at Google in how they understand, rankand access your web pages. The next speaker was Noton who is the Senior Consultant forAdverted. His speech was
on an overview of Search EngineOptimization. His presentation went into things like until 2000SEO was the only way to get a website found at Google and that76% of all the Google users use the results. "Many peopledon't understand the value behind proper as SEM has becomeso easy to accomplish many simply don't care that they arelosing 76% of their business to someone else" said Noton in postcommentary. He also discussed how is geo-targeted and howcompanies like Yahoo! and MSN are making search more relevant bygiving geo-targeted search results to many of its internationalusers. The finial speaker, Hunt, might just be the most experienced SEOperson on this panel because unlike Noton (who headed to Asia towork with more startups and the upcoming corporate elite) isbased in the US and works with the current corporate eliteincluding being the man behind IBM's Search Engine Optimizationsuccess. Hunt's talk involved him showing some of the work he'sdone with IBM, which really complimented the other speakers.Hunt showed how changing text in images into pure text and howproper navigation and title tags can make a clients site likeIBM grow from being in the top 100 to being #1 within 3 shortweeks. Sadly this talk had to come to an end but there were many offstage talks including one with eBay who is looking forprofessionals to aid in its expansion into China. eBay statesthat they need to tie in with China experts like Noton andhopefully try to whew experts like Hunt to relocate into China,"I can't do this alone, China needs more professionals,"said Noton. For those interested in the materials presented at Ad-TechShanghai but were unable to attend the conference, Stephen Notonand Bill Hunt are always available for personal meetings.Additionally, Ad-Tech will be coming back to Shanghai, China,next year. To get more information on Ad-Tech Shanghai visithttp://www.ad-techshanghai.com To get more on what James Mi from Google spoke on visithttp://www.google.com/webmasters To get more information on Stephen Noton and the Adverted agencyin Asia visit http://www.adverted.com To get more information on Bill Hunt and his corporate servicesvisit http://www.globalstrategies.com About the author:None
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