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Validating Web Page Code For Better Seo
By Jamey Perkins, Fri Dec 23rd
Let me start by asking one simple question. Would you turn in aresume to the job of your dreams, without spell checking it? Ifthe answer is anything but no, then move along please, thisarticle won't interest you. For those of us that would say yes,we must ask ourselves why we would not validate our web pagesbefore turning them loose to the search engine spiders? W3C the World Wide Web Consortium has set standards for areason. It is so that there can be protocols and guidelinescalled W3Crecommendations, set to ensure long term growth of theInternet. What does that mean to you? It means that the W3C islooking out for us. The want to make sure that some geniusdoesn't come along and completely revamp the way a browser looksat a web page, hence making ours unreadable. It also provides usa means of writing code that will look the same, or very similaracross several browsers. How does code validation effect search engineoptimization?
It effects for many reasons. Foremost, it provides easy toread code for the "spiders." Most search engine spiders areprogrammed to read code according to W3C. Although searchengines are pretty good about overlooking most of our commonerrors, we are also pretty good about putting out some prettysloppy code. What happens to our web page, if a spider comesacross a tag that it doesn't recognize? There is a good chancethat it may skip that section of the page, or even worse, moveaway from the page completely. What are the benefits of validating the code? Aside from just putting
out a piece of work that is correct, italso shows an interested person, that you do things right, andyou take pride in your work. Here are some other things. 1. It ensures that your code conforms to the World Wide WebConsortium recommendations 2. Less chance that your visitors will run into problems withyour web pages, because of code errors 3. Makes file sizes smaller and more easily understood by searchengine spiders, thus making your website easier to index 4. Making sure that your site is Indexed the way you intend,ensures that you get the search engine ranking that you deserve 5. Enables visitors to experience your website in many browsers,the same way you see it Ok, so how do we validate our pages? After you have designed your page, and you think that you haveit correct, make sure that you have declared a doctype. Here isa list of recommended doctypes. Next, you can go to many different places online to have yourcode validated. If you are using an editor, such as Dreamweaver,some versions even have a built in validator. I prefer validatedirectly from the W3C. Once you are validated, you get anifty little icon from them to show that you have validated. About the author:Jamey Perkins has spent the last few years working in website design. He iscurrently studying techniques to further provide betterservice to his web design clients. You can visit his website onSearch EngineOptimization and learn more about his techniques.
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