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Organic Seo And Link Building
By John Tourloukis, Tue Dec 27th
Organic or search engine optimization is a slow and steadyprocess. Achieving top rankings takes time and link building isa big part of that effort. If you are to have a successful website and obtain high search engine rankings you will needquality relevant web sites linking to your web site. The amountand quality of links you need will depend on the competitivenessof the keyword phrases for which you are optimizing. More webmasters are focusing on quantity and getting several links fast.This is bad because it can be seen as manipulating the searchengines. Check the guidelines for the search engine you aretrying to optimize for, this will give you a good idea of whatand what not to do. When obtaining links from other sites focus on the quality ofthe link. Is the page on topic and relevant to your site? Whatis the position of the link? Is it off to the side with a bunchof other sites? Does it look natural and like it belongs there?What is the anchor text of the link? These are the questions youneed to ask yourself when optimizing off site links. Reciprocallinks have some value, but with software that automates theprocess it seems to have gotten out of hand. Plus do you reallywant a link on these low quality directory pages? How much valuedo they add by linking to you? There are some easy ways to get permanent one way links.Directories are the best first step and may be all you need ifyour key word term is not competitive. They can also be a goodsource of relevant traffic. Directories are a human editedtrusted link source, look for directories that have a goodreputation and are well established. If you can, get listed in aniche directory to increase your relevance.
Companies whose products you use or sell are a good source
oflinks if you can get them. The company whose shopping cart I usehas a link to me and all I had to do was ask. Maybe offer atestimonial in exchange for a link back to your web site. Writing articles is another good way to get incoming links, plusyou will gain traffic. There are several free web sites that youcan submit articles to. The links are valuable on article pagesbecause there are usually very few links on the page, plus thearticle will be relevant to your product or service offering. Write a press release to announce your business, new serviceofferings, or any news that is important. You may end up gettingseveral links, plus press releases are usually available for along time on the internet. Do you want to know the best way to obtain inbound links to yourweb site? Build a web page this is so great, people will justwant to link to it. Sounds easy, we all wish it were thatsimple. Frequently asked questions or tips pages are goodcandidates for natural links, if they are useful. Giving usefulinformation is probably the best way to obtain organic links.Don't be afraid to give away some information. We created acommon SEOmistakes page to provide useful tips, information and helppotential clients. When your potential client has enoughinformation to make an informed decision they will be ready buyyour product or service. Other web sites want to link to goodinformation; that is why it is call the World Wide Web. Don't bea dead end, if you know of a great site let others know aboutit. Keep your link building slow, steady and from a variety ofsources and keep repeating those steps. About the author:John Tourloukis is the founder of Fast PC Networks an internetconsulting and organic firm.
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