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Looksmart To Acquire Wisenut
By Cyrus Taraporvala, Thu Dec 8th
The focus of LookSmart so far, has been to provide it'sdirectory results to other search sites and portals. In what could be considered a wise move, LookSmart will nowcompete with Inktomi, Fast and Google in providing search engineresults as well , to large portals like AOL and MSN, who have inthe past used the LookSmart directory listings, combined withsearch engine results from Inktomi. The former CTO and co-founder of mySimon, Yeogirl Yun, launchedWiseNut in September, 2001, and have already expanded theirreach through a joint venture in — WiseNut — alreadyone of Korea's top ten sites.
With this new takeover, it will be interesting to see theeventual effect on Google, who have had tremendous success sofar, especially after Yahoo began using the Google search engineresults in preference to the Inktomi results. WiseNut has been labled as a strong rival to the Google searchengine,
and with this acquisition by LookSmart in a stocktransaction valued at $9.25 million, Evan Thornley, chairman andCEO of LookSmart says that "By acquiring WiseNut, LookSmartbecomes the first company to have both high quality scalablesearch technology and strong listings revenue generation. Webelieve this will position us to compete with companies thathave only one of these capabilities." With this new move, LookSmart's partners will now benifit with amore relevant search experience, as well as the benifit toLookSmart's directory customers, who in turn should benefit froma higher return on marketing investment, as more relevant searchresults drive more qualified leads. So far, LookSmart is theonly company that provides both pay-for-placement and paidinclusion search listing platforms, aimed towards the biggeradvertisers. About the author:Cyrus currently manages a few web sites, the most recent ofwhich is PromotionData.com a community center for site promotionand web development, located at http://www.promotiondata.com/
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