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How To Be The Most Memorable Person At Networking Events By Charles Burke, Thu Dec 8th
Most of the people I hear from hate networking. They go onlybecause they know they "should," but it's like pulling teeth forthem. If you've experienced the usual clammy grip of fear when it'syour time to introduce yourself, the following may help you feelmore at home, make deeper, more lasting impressions, and attractvoluntary referrals from many of the other attendees. First, if you want to take some of the pressure off, it can helpto consider your first half-dozen events to be nothing butpractice.
It helps even more if you go specifically to listen and get toknow who's there, rather than to "sell" your own story. So takealong your business cards, but dump your nice four-color 12-pagebrochures. There's a better way to make powerful impressions. Here's an example that happened to me on Monday. My wife does a lot of work for an NGO here in Japan that helpsNorth Korean refugees, but I have little direct participation,other than running their English language website (http://www.northkoreanrefugees.com ). This past Sunday, we flew over to Seoul for the three-day NorthKorean Holocaust Exhibition to be held at the Parliamentarybuilding. The event started with the usual speeches and ribbon-cutting.Then the main organizers all split off, doing individualinterviews with journalists. The regular attendees wanderedaround viewing the exhibits. And those who were there to gatherinformation or disseminate it began mingling, meeting andintroducing themselves. In other words, this turned into anetworking event. I wasn't there to sell anything or to persuade anybody, so Iwandered around looking for the people who appeared toointimidated or too
shy to mingle. These are the folks who hangback by the wall, or who stand alone looking wistful. I found two ladies who told me they were doing a paper onrefugees, so I led them over to the two main activists (I hadexchanged emails with the activists for a couple of years, buthad only met them in person minutes earlier). I walked up, tapped both of the leaders on the arm and said,"Excuse me, but you two need to talk with these ladies. They'redoing research on your topic. I think they may be able to helpyou tell your story." Then I backed away and let them have atit. Later, I met a German journalist who had just arrived in Seoulas the new correspondent for his publisher. I found out whatkind of information he was looking for, then led him over to alady -- one of the refugees who had managed to escape throughChina -- and introduced him. Now, bear in mind, I didn't even know the lady, and neither henor I spoke any Korean, but I took him over and we tried talkingwith her anyway. Sure enough, some people nearby stepped rightup and offered to interpret. Again, I just backed away and letthem work. Later, these people came back to me, appreciative and wantingmore information about our NGO and website. When you concentrate on giving and on priming the pump, goodstuff can flow. People WILL remember you if you go out of yourway to spread THEIR name around. Boy will they remember you. About the author: Charles Burke is the author of Command More Luck, thebook that shows you why all those things keep happening to you.Learn why "luck" doesn't work the way you've always been told.Not even close. The bad news -- There's no such thing as luck. The good news -- There's something even better. Learn how it works at http://www.moreluck.com
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