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Triple Your Web Leads With Email Auto-capture
By Dave Czach, Sat Dec 10th
Cary, NC - Converting a website to a direct marketing machine onsteroids is easier than previously thought. However, it seemsmany companies still don't understand the awesome marketingpower of the internet. Thus, they are actually losing leads. There are two things every website needs to have to triple theirsales leads. First, a means to capture the visitors emailaddress without trickery. Second, send follow-up email thatoffers value to the visitor without a hard sell. To avoid wasted advertising dollars, you need to set up your newinfrastructure. Capturing the visitors email address isaccomplished by using a simple script written in javascript.When someone visits the website, a small "alert" box pops up(not a web page) and offers a free report or other freebierelative to your website. The visitor either clicks "OK" or"Cancel" to continue. If they click "OK," their email softwareis activated. Then they
click "Send" to subscribe to your emaillist or newsletter to retreive their freebie. Now you havecaptured their email address for further valuable offers.
Follow-up email is required to seal the deal. It is widely knownin marketing circles the average person sees an ad 5-7 timesbefore acting upon it. Your follow-up email would be more freereports relative to your website with a couple 5-line ads in themiddle of the report and at the end. As your visitor reads theiruseful information, they will view your ad. There you have it. No more wasted advertising dollars. You cannow have your very own automated marketing website on steroids. About the author:Dave Czach is a 12-year ex-Mortgage Banker/Direct Marketerturned author/publisher. He can be reached at SonicPoint.com
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