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Super Bowl Harbinger Of Problem Drinking
By David Westbrook, Thu Dec 8th
Super Bowl Harbinger of Problem Drinking 17.6 million Americanadults are either alcohol dependent or abuse alcohol. Super BowlSunday has long been associated with over consumption of alcoholand drunk driving. 17.6 million American adults are either alcohol dependent orabuse alcohol. According to the recently released 2001-2002National Epidemiologic Survey on Alcohol and Related Conditions,alcohol dependence - particularly among men - has decreased;however, rates of alcohol abuse have increased. Super Bowl Sunday has long been associated with over consumptionof alcohol and the problems of alcohol abuse. Mothers AgainstDrunk Driving has compiled statistics for day alcoholrelated driving fatalities every year since 1999. Thesestatistics show that an average Sundays see 55.4%increase in alcohol related traffic fatalities over other daysof the year.
Part of the problem may be that imbibing alcohol is encouragedduring the Super Bowl. Nearly 20% of the commercials, 10 out of58, aired
during XXXIX will advertise Anheuser-Buschproducts. Last year Anheuser-Busch's commercials were among boththe most controversial and popular. Also promoting alcohol consumption, About.com'sfootball writer James Alder, whose goal is to, "provide you withall the necessary resources every serious football fanneeds...," offers party recipes for alcoholic Jelloshots, including instructions in how to make them stronger. SOBERnet, a website on alcohol abuse and alcoholim, offers analternative recipe for a successful party atwww.sobernet.us Serve alternative nonalcoholic drinks. Have a key check, anddon't let party goers drive drunk. Provide transportation via adesignated non-drinking driver or taxi. Plan post gameactivities, as only time can help someone sober up. And, don'tdrink and drive. David Westbrook is a writer who has spent years workign withalcohoics and addictsFor more information on alcohol abuse andalcoholism log on to http.//alcoholismresources.com ### About the author:David is an author who has spent several years working withalcoholics and addicts.
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